Illustrative sample
What an audit finding looks like.
A real delivery is based on the buyer’s public site or market. This page is a synthetic example only — it is not a client case study.
The goal is not to produce a long generic report. Findings are prioritized, evidence-linked, and written so the recipient can act on them.
Priority 1 · Conversion
Competing next-step CTAs
Observed
The hero asks visitors to “Start now” while the pricing path asks them to “Book a demo,” without explaining when each path is appropriate.
Why it matters
A buyer can hesitate when two primary actions appear to lead to different sales processes.
Recommended direction
Define one primary CTA for self-serve buyers and one clearly labeled secondary path for higher-touch prospects.
Priority 2 · Trust
Critical purchase information appears too late
Observed
Delivery timing and return conditions are only visible after a buyer begins checkout.
Why it matters
Uncertainty close to payment can create avoidable purchase friction.
Recommended direction
Surface the essential delivery and return information on the product page before the checkout decision.
Priority 3 · Positioning
Plan differences are described as features, not buyer outcomes
Observed
The pricing table lists feature counts but does not explain which customer profile each plan is intended for.
Why it matters
A prospect may understand the product but still be unsure which option to choose.
Recommended direction
Add a short “best for” line to each plan and make the main upgrade trigger explicit.